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Skyline
Brand Identity and Packaging for Air Travel Company
Sector
Air Travel
Year
2024
Overview
Skyline, an innovative air travel company, envisioned a brand that seamlessly connects people and destinations while delivering an unmatched travel experience. With a diverse clientele that includes frequent business flyers and families, as well as tourists and corporate clients, Skyline sought a visual identity that encapsulated its promise of trust, reliability, and tailored travel solutions.
Brand Background
Skyline stands at the crossroads of modern travel and personalized service. The company caters to business professionals, families, and corporate clients alike, all seeking a refined air travel experience. The brand voice is friendly, professional, and inspiring—qualities that needed to be intricately woven into every design element.
Design Process and Concept Development
The creative journey began with a deep dive into Skyline’s core values and target audience expectations. The goal was to create a minimalist, sleek logo that resonates with frequent travelers and exudes professionalism and sophistication.
Color Palette
A carefully curated spectrum of blues was selected to reinforce the brand’s message:
Sky Blue conveys trust, tranquility, and the expansive nature of the sky.
Standard Blue embodies confidence, reliability, and professionalism.
Dark Blue adds depth and sophistication, grounding the brand identity with authority.
Typography
The identity is further enhanced by a dual-font strategy. The primary font, Neue Montreal—a modern sans-serif—offers a clean, contemporary aesthetic ideal for readability in various applications. To complement this, an elegant serif typeface is employed for premium messaging, lending an air of refinement to the brand’s communications.
Conclusion
The resulting brand identity for Skyline is a masterful blend of modern aesthetics and timeless professionalism. By combining the evocative imagery of a horizon with a meticulously chosen color palette and typography, the design not only highlights Skyline’s core values but also sets the stage for an elevated travel experience. This comprehensive approach ensures that Skyline stands out in a competitive market, inviting travelers to embark on journeys defined by seamless connectivity and inspired service.
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