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Sean Kenny’s Barbering Salon
Crafting a Distinguished Look: Brand Identity Design for Sean Kenny’s Barbering Salon
Sector
Beauty & Grooming
Year
2024
Overview
At Sean Kenny’s Barbering Salon, precision isn’t just part of the service—it’s the brand’s philosophy. As a premium barbering destination, Sean Kenny sought a refined, bold, and versatile brand identity that could communicate the quality of their craftsmanship to every client, both online and offline.
Our assignment: create a cohesive visual system that feels classic yet modern, reinforcing Sean Kenny’s reputation for giving every client “the clean cut they deserve.”
Brand Essence
Sean Kenny’s stands for:
- Excellence: Premium service rooted in mastery and technique.
- Accessibility: Welcoming individuals from all walks of life.
- Timeless Style: Blending tradition with a contemporary edge.
This called for a brand identity that would feel authoritative, luxurious, and approachable.
Colour Palette
A carefully selected trio of Black, White, and Gold sets the tone:
- Black: Strength, sophistication, and a modern edge.
- White: Clarity, cleanliness, and precision.
- Gold: Prestige, warmth, and timeless luxury.
Together, these colours project a high-end, confident presence across all platforms.
Typography
The primary font pairing features:
- A bold, modern sans-serif for the logo and headings—commanding attention with clean lines.
- A refined serif as a supporting typeface for select details—adding a subtle nod to tradition and heritage.
The combination strikes the perfect balance between sharp modernity and classic craftsmanship.
Logo Concept
The logo design embraces minimalist strength:
A sharp, geometric logotype treatment for “Sean Kenny,” emphasising precision and professionalism. This combines the name brand with a simple yet powerful secondary mark: a stylised scissor icon, tying into the salon’s heritage
Application And Asset Designs
The brand identity was extended across critical brand touchpoints:
Shop Signage
- Bold black background with white and gold lettering
- Clean, eye-catching design that ensures immediate recognition, even from a distance.
- Optional addition of the monogram mark for corner signage
Barber Aprons
- Sleek white and black aprons featuring the logo over the chest area.
- Durable material for functionality, with premium embroidery for a luxurious touch.
Product Packaging ((Beard Oil, Pomade) )
- Minimalist brown bottles with black labels, accented with white text and gold foil stamps.
- Elegant, masculine packaging designed to feel luxurious yet accessible.
- Clear, readable labelling that reinforces trust and product quality.
Social Media Post Templates
- Consistent templates featuring black or white backgrounds with gold accents.
- Modular layouts are adaptable for appointment announcements, promotions, tips, and client spotlights.
Each asset reflects the consistency and prestige of Sean Kenny’s brand, ensuring a seamless and memorable client experience from first glance to final touch.
Conclusion
The new brand identity for Sean Kenny’s Barbering Salon fuses timeless craftsmanship with modern sophistication, perfectly mirroring the salon’s commitment to excellence. Whether stepping into the shop, purchasing premium grooming products, or scrolling through social feeds, clients now encounter a unified, powerful brand presence that affirms: Every cut, every experience, every detail at Sean Kenny is unmistakably premium.
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